Deakin Res is the official student accommodation of Deakin University, hosting both interstate and international students.
I revamped their social media strategy several times to adjust for algorithm changes, briefed content from their team, provided recommendations for content adjustments and managed the posting, scheduling and community management of the pages.

Their socials aim to engage current resis as well as promote the Deakin Res lifestyle to prospective students from target overseas countries. I created a monthly content plan which recommended a mix of relevant trending videos, helpful content for new and current resis, celebrated events and excursions and highlighted benefits of living on res.

This content garnered over 1 million link clicks for Facebook posts and 100K link clicks to their website in 2025, with a an average monthly engagement rate of 42.8% in 2025.