Logo refresh and brand visual identity designed for Asta, an IT, Emerging Tech and Consulting company in Melbourne.

Asta had a collection of old logos and a few brand colours, but no full brand identity that explained the tone of voice and where to use which marketing assets. This project required me to research and deeply understand the business, the customers, the position of the company in the wider industry and the business goals.

Designed to increase trust and consistency into the company’s branded touchpoints as part of wider brand and marketing efforts, and to represent the emerging tech and consulting space they were expanding in their service offerings.

Logo

Colour Palette

Graphic Style

Brand Rollout

Brand voice, personality and positioning was developed for the verbal identity as well and consolidated into a brand guidelines document for company-wide reference.