Asta is an IT company in Melbourne, Australia who in 2021, were beginning their journey with marketing after a noticable absence. Along with third party stakeholders, I was involved in creating the company marketing strategy which included social media.

I created a social media strategy and content plan with monthly themes covering IT Managed Services, Cloud technology, Software Development, Emerging Technologies such as Blockchain and AI and IT Consulting. This involved desktop researching, collaborating with SMEs in the company, generating graphics, copywriting, tracking performance and reporting on analytics.

From creating a consistent posts on LinkedIn, providing value to our audience and demonstrating industry insights and expertise, I grew the LinkedIn page from 1000 to 8000 followers in 24 months. This consistent online presence and brand storytelling resulted in Asta onboarding several new clients, generating organic press releases and renewing contracts with current clients to include a wider range of services.