KINTO is Toyota Australia’s car rental arm.
I created social media posts to promote their flexible car hire, new app updates, was involved in organising and implementing the social media rollout of their van hire campaign and Summer 2025 brand awareness campaign and involved with the brand messaging realignment and revamping the content marketing strategy.

Creating channel-specific content, aligning blog, social and audio content, and ensuring the brand was in the best position for the social algorithm on Instagram and Facebook have all been projects I worked on. I also run influencer engagement for the business, briefing, liaising with legal and KINTO’s wider marketing team.

Increased page reach for the van campaign by 50%, engagement from 2000 (LinkedIn and Facebook) to over 15,000 across all platforms in 2 months. This included several launch campaigns, co-branded marketing activities with partners and a steadily growing engagement rate.

Achieved 340K content views for brand awareness campaign plus another 195K views through influencer content across the 8 week campaign period.