KINTO is Toyota Australia’s car rental arm.
I created social media posts to promote their flexible car hire, new app updates, was involved in organising and implementing the social media rollout of their van hire campaign and Summer 2025 brand awareness campaign and involved with the brand messaging realignment and revamping the content marketing strategy.

Creating channel-specific content, aligning blog, social and influencer content, and ensuring the brand was in the best position for the social algorithm on Instagram and Facebook. I also manage influencer engagement, briefing, liaising with legal and KINTO’s wider marketing team while ensuring the quality of content.

Increased followers from 900 (Instagram) to 2600 with an average monthly engagement rate of 35.8% in 2025. This included supporting several broader digital marketing campaigns and co-branded marketing activities with KINTO partners.

2025 Brand Awareness campaign achieved 340K content views plus another 195K views through influencer content across the 8 week campaign period.