Speedway Petroluem is an independant fuel station franchise with stations mainly in NSW.
I energised an abandoned social media page to start engaging their community, change brand perception, educate followers on quality fuel and aligning their brand with community involvement. This included creating a social media strategy and content to meet these goals, do community management to address concerns, and elevate the look and feel of the content posted.

Culled bot followers while engaging new followers, increased and maintained an average monthly engagement rate of 76% in 2025. This included a giveaway competition in the lead up to Christmas.