Designed an advertising and media campaign for Suzuki Australia for my final advertising capstone unit with my Student Agency, The Hex Files. This was developed in the midst of the 2020 COVID-19 lockdown so many things were photoshopped where they couldn’t be properly photographed or created. I was particularly proud of the consistency and quality of our campaigns visuals in my role as Creative Director, touching both copywriting and art direction. 

Our campaign theme was Adults in a Kids’ World and focused on bringing childhood fun back to adults.

TVC Script/Radio Script (Please note, audio has been removed from the above TVC due to the talent’s parents not wishing her child’s voice online.)

Woke up, made the adults pancakes

OW! Stepped on a piece of Lego

Mowed the lawn but the adults were running under the sprinklers

Tried to relax but the adults were on the jumping castle

And to top it all off, I came out after cleaning the windows and they had painted the car!

…

[Laughs]

For Fun’s Sake! Suzuki!

Out of Home Advertisements

The creative on the Out Of Home, referenced the TVC audio and the radio audio and linked to the painted car which features in the activation and the TVC creative.

Activation/Experiential Advertising

The activation concept was for major Australian cities to receive a Suzuki car set up for people to come and paint/decorate the cars once they bought a raffle ticket. Raffle tickets would be sold with proceeds going towards the Pride Foundation Australia to help promote LGBTQIA+ creative arts and awareness. 

The alignment of this partnership would aligns with the campaign asking people to let out their inner kid, which for many people in the LGBTQIA+ space, was a time of confusion and figuring out how to express themselves. Through creative art therapy on these cars, we hoped to enable pure unrestrained expression of childhood.

Social/Digital Advertising​​​​​​​​​​​​​​

Spotify ads wih our TVC/radio audio would play with matching visual creative for desktop experience. Instagram ads would also target our target demographic in the major cities with interests in art, those looking for new cars, people in the LGBTQIA+ community and followers of our influencer marketers.

Point of Sale Campaign Branding
Sales staff would wear ties or scrunchies with the campaign branding. There would also be a media wall for new car purchasers to take selfies in front of and commemorate the occasion.

New car purchasers would receive a lolly bag with their car keys like a kids’ party.

The team at The Hex Files were thrilled to be awarded third place in the final pitch for our campaign idea. We were commended for our well-rounded approach with media touchpoints and consistent branding.